About us
We are 420BRANDS.
The independent hemp advertising and cannabis marketing agency from the heart of the German 420 community.
Who we are
Not grown into it. Grown up inside it.
420BRANDS is not an agency that discovered cannabis for itself. We come from the scene: built events, managed artists, ran nights and produced content long before "cannabis marketing" was ever a brief.
Today we combine that background with real craft: marketing expertise from regulated categories, logistics know-how and access to a network you cannot buy. The result is 420BRANDS.
The founders
Three minds. One vision.
Chris
Specialist in marketing for regulated categories: age-restricted products, pharmaceuticals, alcohol, tobacco, the adult industry. Anyone who has learned to build brands in difficult advertising environments thinks differently. That is exactly the thinking we bring to the cannabis market. The regulated environment is not an obstacle, it is our home turf. With experience in artist management and brand building.
Jan
International music producer from Cologne, known as Chicco. Artist manager with a feel for timing, authenticity and community resonance. As a master of logistics, Jan makes sure every project runs smoothly, from the idea to the final cut. If anyone knows how to truly get things on stage, it is him.
Gentrim
VIP host and security expert with a deep understanding of event management and community dynamics. Gentrim makes sure events and activations not only look good but run safely, professionally and unforgettably for every guest.
Our approach
How we work.
Community-First
We activate first where the real community is, not where budgets are traditionally spent.
Authentic presence
Brands must be part of the moment, not an interruption. We create integration, not disruption.
Our own formats
Events, content, creators. We run our own channels and formats. That gives brands genuine access to the target group.
Values & attitude
What drives us.
Authenticity
We only work with brands and formats we can credibly stand behind ourselves. No fake community, no bought reach.
Quality
A premium standard at every touchpoint, from strategy to the final visual. We set standards, not trends.
Community
420FRIENDS is not a marketing term but a grown network. The community is our most important asset.
Independence
As an independent agency we can act flexibly, fast and without corporate structures. That is our advantage.
Locations & regions
NRW is our Highmat. Europe is the playing field.
Our headquarters is in Bonn, our satellite office in Düsseldorf. North Rhine-Westphalia is our Highmat (that's home)! We operate across Europe, in key regions such as Germany, the Netherlands, Switzerland and Spain.
WORK WITH PEOPLE WHO LIVE THE SCENE.
Rooted in the community for years, connected across Germany, operating 100% legally. Tell us where your brand needs to go.