420FRIENDS Network
The network behind the reach.
420FRIENDS is not a marketing term. It is a real, grown ecosystem of people who love and live 420 culture.
What is 420FRIENDS?
Real connections. Real reach.
420FRIENDS is the foundation of 420BRANDS. A personal network built over years across the German and European 420 community. No bought database, no fake-follower campaigns.
The network spans events, creators, musicians, photographers, videographers, DJs, brand partners and community members: real, organically grown connections instead of bought contacts.
Partners & References
Who we work with.
Brands, events, creators and organisations we actively work with or have worked with in the past.
THE STEAMERS
The leading 420 event format in NRW, created by Hanfkranz. 420BRANDS helps shape the series as format partner. Regular community events with a musical programme, brand activations and partners like UrbanGrow Düsseldorf and Hybrid Filter from Austria.
THE TERP ROOM
An invitation-only B2B and VIP event by Hanfkranz × 420BRANDS in Düsseldorf on 20 August 2026. THE TERP ROOM combines fine dining, terp pairing, curated conversations and selected brand moments in a personal setting on the evening before Cannafair.
Luna Luxx
Authentic multi-platform creator from the German 420 community. With her loyal audience on Instagram and TikTok, Luna Luxx brings brands close to the real cannabis community. Ideal for long-term creator partnerships and brand campaigns.
Holistic Green
HOLISTIC GREEN was founded by Jasmin. As a holistic health coach and an established voice in the cannabis community, she connects holistic health, evidence-based education and mindful consumption.
Bruno Rolls
Bruno Van Holland is an internationally recognised professional roller and live artist. As part of 420BRANDS & FRIENDS, he created special encounters at THE STEAMERS and around Cannafair with precise craftsmanship, extraordinary rolls and live rolling action.
DopeStudio
Audio and music studio from Cologne with roots in German hip-hop culture. Behind it stands an international producer team known from pop, hip-hop and beyond. Production partner for artists from the 420FRIENDS network: recording, mixing and creative development.
Hanfkranz
One of Germany's oldest cannabis activists. Hanfkranz runs the legendary headshop in Düsseldorf Rath, is the founder and initiator of THE STEAMERS and organises the annual Global Marijuana March NRW in Düsseldorf. An authentic community anchor with decades of experience in the scene.
Inspecta
Musician with a broad spectrum: known for projects like Brokkoliebe, Highnzelmann, Stonagal as well as the viral formats Talahon & Talahina. Inspecta is an artist in the 420FRIENDS network for placements, collaborations and live shows.
Interface2Studios
Professional audio and music studio from Cologne. Interface2Studios delivers high-quality audio productions for artists across all genres. A technical creative partner within the 420FRIENDS network.
53.Filmz
Culture-driven video team from Bonn, known for extensive music video productions, image films and more. 53.Filmz brings cinematic craft and cultural understanding to campaign, event and artist productions across the network.
420Cup
420Cup is an innovative startup with a unique product: a bong in a CupToGo design, functional, discreet and perfect for the mobile community. Partner for brand collaborations and community launches.
Utillian
Canadian eRig and vaporizer brand focused on quality and technical innovation. 420BRANDS supported Utillian's Germany-wide rollout: from Mary Jane Berlin and Cannafair to guerilla activations in the community.
Weedlez
Weedlez from South Tyrol produces high-quality activated carbon filters in two variants: cellulose and ceramic sides. A quality product made in Europe for the conscious 420 community. Partner for product placements and community activations.
Chicco
International music producer from Cologne and co-founder of 420BRANDS. Chicco is Jan, the man behind the logistics and the creative craft in the team. Strong network in the German hip-hop and 420 scene. Collaboration on music production, artist management and artist development.
A. Schneider
Renowned chef and author of HIGH CUISINE, published by Nachtschatten Verlag. A. Schneider combines cuisine with cannabis culture at the highest level. A unique profile in the network for events, collaborations and content.
Blazed Outfitters
Lifestyle stoner fashion brand from Frankfurt with Latin American roots: authentic, culturally anchored and close to the community. Blazed Outfitters connects fashion with the spirit of the cannabis scene. Partner for co-branding and event merchandise.
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Network pillars
What the network covers.
Events & Festivals
Our own and partner events as community activation spaces. THE STEAMERS, 420 Music Contest and more.
Creators & Stonergirls
Authentic content creators from the 420 niche, including stonergirls and cannabis creators with real community presence. No bought reach trading.
420 Artists & Cannabis Artists
Musicians, DJs, visual artists and cannabis artists active in 420 culture. For artist placements, collaborations and event appearances.
Content network
Photographers, videographers and motion designers who know the aesthetic of the culture and execute it professionally.
Brand partners
Brands that regularly work with the 420FRIENDS ecosystem. For cross-promotion and joint activations.
Community
The real 420 community as target group, feedback givers and ambassadors. Organic, loyal and authentic.
420FRIENDS: YOUR ACCESS TO THE SCENE.
Events, creators, artists, partners: an ecosystem grown over years that no media agency in the world can replicate.