Four days between business, trade fair and community
From 20 to 23 August 2026, Cannafair became more than a single trade-show date. 420BRANDS and Friends accompanied a week connecting three very different spaces: the exclusive B2B opening at THE TERP ROOM, the Cannafair days with content and personal encounters, and the community night at THE STEAMERS.
The shared idea was to connect people beyond one exhibition booth and create several relevant touchpoints – from focused conversations at the dinner table to live moments on stage.
- 20 Aug · THE TERP ROOM: fine-dining experience and terp adventure on the eve of Cannafair
- 21–23 Aug · Cannafair: trade fair, creator missions, interviews, UGC and social coverage
- 21 Aug · THE STEAMERS: the Cannafair afterparty with music, hosting, live rolling and community
THE TERP ROOM on 20 August 2026: fine-dining experience and terp adventure
THE TERP ROOM opened Cannafair week on the evening before the fair in a deliberately exclusive and personal setting. Fine dining, terp pairing and a shared terp adventure brought together guests connected to some of Europe’s largest cannabis companies, including representatives from the environment of companies such as Storz & Bickel.
Instead of rushed conversations amid trade-show noise, there was time for exchange, product culture and new connections. The invite-only format brought decision-makers, brands, retailers, creators and other figures from the European cannabis industry to one table.
Partners and roles of the evening
- Moderator: Jasmin Holistic
- Hosts: Hanfkranz & 420BRANDS
- Culinary host: André Schneider, known for his book HIGH CUISINE, published by Nachtschatten Verlag
André Schneider translated terpene profiles into a culinary experience. Jasmin Holistic guided guests through the evening, while Hanfkranz and 420BRANDS created the setting for encounters and curated brand moments.
420FRIENDS on Tour
Four personalities brought different perspectives on music, culture, lifestyle, growing, food and live entertainment into Cannafair week:
- Luna Luxx covered the days through event coverage, UGC and social media. As part of the Good Vibes hosting team at THE STEAMERS, she created closeness, energy and unforgettable moments.
- Inspecta connected live music, community and brand content and performed at THE STEAMERS on Friday.
- Leo7Mountain documented the fair, products, food and lifestyle through his authentic creator perspective.
- Bruno Rolls invited guests to speed dating at THE STEAMERS and created memorable encounters through live-rolling action around Cannafair.
The artists and creators listed here are managed by 420BRANDS and matched with relevant brands, formats and long-term campaigns.
Cannafair from 21 to 23 August
During the fair, the focus was on genuine encounters and content that made the on-site situation tangible: interviews, product moments, creator missions, UGC, social updates and documentary footage around Cannafair.
The four 420FRIENDS were not interchangeable advertising spaces. Each person brought a distinct angle – from music and a female voice to growing, food, lifestyle and live-rolling artistry.
THE STEAMERS CHILLOUT FRIDAY on 21 August 2026
Conceived as Cannafair’s afterparty, THE STEAMERS CHILLOUT FRIDAY brought the industry’s community, brands and creators together at Chapiteau Düsseldorf. After the first trade-show day, the evening created a shared space outside the exhibition halls – open, approachable and full of encounters.
The enchanting Luna Luxx created unforgettable moments as the Good Vibes host. Inspecta, Maama Ganja and King Keil provided the live music. DJ Choccomillo accompanied the night. Bruno Rolls invited guests to speed dating and brought live-rolling action to the evening.
THE STEAMERS was supported by Hybrid Filter, Cannafair, Hanfkranz, 420BRANDS and BADS. The Dab Bar was powered by BlackLeaf, Puffco and GrannysWeed and hosted by Bongstorys. Friday therefore became more than a conventional aftershow: it was a cultural touchpoint in its own right, with room for music, brands, creators and the local community.
What remains from Cannafair week
The weekend demonstrated how B2B, trade fair, creators and community can work as one connected journey. THE TERP ROOM created depth and personal conversations, Cannafair delivered reach and industry contacts, and THE STEAMERS brought the shared culture to the stage.
The original detailed offer remains available as the Cannafair 2026 Special in our Insights archive. More about Bruno is available in Bruno Rolls joins 420BRANDS at Cannafair.
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