Services · 06
Event Activation.
Cannabis events and 420 events that turn brands into genuine live experiences inside the community.
Where brands meet community.
Events are the most powerful touchpoint for cannabis brands because they create real encounters, not just impressions. We bring brands exactly there: to festivals, pop-ups and our own and partner formats that speak to the target group.
THE STEAMERS, the format by our partner Hanfkranz that we help shape as format partner, and our own 420 Music Contest are proven activation spaces for brand placements.
420 events, 710 events & terpene dinners
Depending on the brand, product category and audience, we develop different cannabis event formats: from trade fairs and 420 events to professionally curated 710 events and terpene-dinner concepts. Our 710 events focus on glass design, legal accessories, aroma education and international industry developments; a terpene dinner is conceived as a culinary aroma and botanical pairing. Concept, age targeting, partners and product communication are reviewed individually for every format.
What we activate
- Brand activation at festivals (Mary Jane Berlin and more)
- Pop-up concepts and brand experiences
- Own and partner event formats as placement platforms
- Concepts for 420 events, 710 events and curated terpene dinners
- Event conception and production support
- Live content documentation (photo & video)
- Community activation and network integration
Benefits
The 420BRANDS advantage
A brand presence becomes an experience that works live and continues to create value as content afterwards.
- Direct community contact in a credible environment
- One coherent concept across space, flow, team and content
- Flexible scaling from a pop-up to a festival activation
- Creator and artist integration for organic reach
- Long-term content value through professional event documentation
BE WHERE THE SCENE BURNS.
THE STEAMERS, Mary Jane, Cannafair: we bring your brand live in front of thousands of exactly your people.