← Back to InsightsCreator

Bruno Rolls joins 420BRANDS at Cannafair 2026

Live rolling in and around Cannafair Düsseldorf: meet Bruno Rolls at THE TERP ROOM on 20 August, at The Steamers on Friday, or request a live roll session at the trade fair.

3 min read
Bruno Van Holland of Bruno Rolls in his tuxedo-inspired look beside his logo

Bruno Rolls is coming to Düsseldorf with us

A special guest is joining us for Cannafair 2026: Bruno Van Holland, better known as Bruno Rolls. Get ready for true masterpieces from one of the world’s most experienced professional joint rollers – plus plenty of activities at the trade fair and around Düsseldorf.

With his signature bow tie, tuxedo-inspired style and exceptionally precise technique, Bruno turns rolling into a live performance. He does not simply roll joints: he creates a moment, starts conversations and connects California rolling culture with Europe’s cannabis community.

Follow Bruno on Instagram at @itsbrunobars for his latest rolls, live appearances and international tour stops.

Where can you meet Bruno?

Want to experience Bruno live or request a session for your stand, brand or guests? Send us your enquiry through the contact form.

The Bow-Tied Roller

Bruno Van Holland is an internationally recognised professional cannabis roller, entrepreneur, educator and creator of Bruno’s Rolls. A California native with deep roots in West Coast cannabis culture, he has spent years refining his craft and building an international reputation for precision, presentation and consistency.

His work has taken him from major cannabis events across the United States to stages throughout Europe and beyond. He introduces audiences to the scale, technique and artistry of California-style rolling while embracing the distinctive traditions of the European cannabis community.

Precision, large formats and hash holes

Bruno is especially known for large-format joints, precision pre-rolls and hash holes. His real speciality, however, is the experience surrounding the roll. His philosophy is simple: cannabis can be sophisticated, social, creative and entertaining – and the person at the rolling tray can be part of the show.

Through Bruno’s Rolls and his educational work, Bruno continues to advance professional rolling, mentor other rollers and advocate for higher standards of craftsmanship. His goal is not merely to make better joints, but to elevate the entire culture surrounding the art of rolling.

“Bruno Worldwide”

In 2024, High Times Magazine featured Bruno in the international story “Bruno Worldwide”, recognising him as one of the leading professional rollers of his generation. The feature followed his international travels, live rolling events, competition judging and work within the growing global professional rolling community.

After making his mark in California, Bruno has increasingly focused on Europe, building connections with rollers, brands, artists and cannabis communities across the continent. His Cannafair appearance is a natural continuation of that journey: a distinctly Californian approach to professional rolling meets the techniques and culture of Europe’s cannabis scene in Düsseldorf.

Bruno does not just roll joints. He puts on a show, starts conversations, connects cultures and turns the art of rolling into an experience.

Request a live roll session at Cannafair

Planning a trade-fair activation or want your guests to experience Bruno’s craft live? Contact 420BRANDS to request your live roll session.

Written by

420BRANDS Editorial Team

Editorial team covering cannabis marketing, brand strategy, creator culture and regulated communications.

Editorial standardHow we research and correct

READ ENOUGH. TIME TO BUILD.